Turning Off e-Cigarettes: Health Advocates Score a Victory

THURSDAY, APRIL 20, 2023

Anti-tobacco advocates just had another big win: New York, California, and several other states reached a settlement worth nearly $500 million against e-cigarette maker Juul Labs.

How can states use these funds for public health good? And how is the truth initiative helping to spread messages about the dangers of vaping?

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past. Experts credit it for helping significantly reduce teen cigarette use in the last 20 years.

Mark Masselli and Margaret Flinter discuss their approach with CEO and president Robin Koval. 

To download a full transcript of this episode, click here.

To download audio file, click here.

More Like This
When Money Takes Over Medicine: Risk, Rewards & Warnings Image
When Money Takes Over Medicine: Risk, Rewards & Warnings
NEJM’s First AI Editor: Yes, AI is Here to Stay  Image
NEJM’s First AI Editor: Yes, AI is Here to Stay